Why Should I Connect My ikas Store with Facebook & Instagram?
Facebook and Instagram are far more than just social networks – they are powerful marketing platforms that allow you to reach targeted customers, boost sales, and increase brand awareness.
By fully integrating your ikas store with Meta (Facebook & Instagram), you can leverage the full potential of these channels. In this guide, you’ll learn what connecting your store to Meta offers and how all the components work together.
Overview
1. Domain Verification – Protect Your Brand
Before you can run ads or use the Facebook Pixel, Meta must verify that your website belongs to you.
Why is this important?
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Prevents others from misusing your domain
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Gives you control over link previews in ads
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Enables technical features like Pixel and product catalogs
Domain verification officially recognizes your brand in the Meta system – an essential step toward professional advertising.
→ Setup Guide: Step-by-Step Domain Verification
2. Pixel & Conversion API – The First Technical Step
The Facebook Pixel is the backbone of your Meta marketing strategy. But to use it, you first need to technically connect it to your ikas store – including the Conversion API.
Why start with the Pixel & Conversion API?
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Without a connection to ikas, no shop data is transmitted
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Retargeting, conversion tracking, and dynamic ads only work with an active Pixel
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The Pixel will later be linked to your ad account – so it must be set up first
→ Setup Guide: Facebook Pixel & Conversion API Step by Step
3. Ad Account & Pixel – The Foundation for Targeted Marketing
Once the Pixel is integrated with ikas, you can create an ad account in your Meta Business Manager and link the Pixel to it.
Why is this important?
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Manage campaigns, audiences, budgets, and creatives in one place
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The connected Pixel automatically provides the data for your ads
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The ad account is the control center for all performance marketing activities
This is the foundation for data-driven, automated marketing.
→ Setup Guide: Connect Pixel & Ad Account Step by Step
4. Product Catalog – Self-Updating Advertising
With a connected Facebook product catalog, you can run dynamic ads that automatically adapt to your inventory – without manually creating every ad.
Why is this useful?
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Product data like price, stock, and images are pulled directly from your ikas store
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Any changes in your store automatically update in the catalog – no manual work
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Combined with the Facebook Pixel, you can serve dynamic ads based on user behavior (e.g., “Recently Viewed Products”)
This saves time, increases relevance, and boosts conversions.
→ Setup Guide: Product Catalog Step by Step
5. Instagram Business & Shopping – Your Products Right in the Feed
Instagram is a visual platform – ideal for brands that sell with imagery.
With a verified Instagram Business account, you unlock professional social shopping.
Why is this worth it?
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Tag products directly in posts and stories
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Users can shop directly in the app – no detours
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Builds trust with an official, professional profile
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Seamless connection to your Facebook catalog & Pixel for unified tracking and dynamic ads
A clean setup is the foundation for turning Instagram into a true sales channel.
→ Setup Guide: Tips for Setting Up & Verifying Your Instagram Account
6. Instagram Access Token – Automation & Integration
An Access Token is like a digital key that allows external services to securely access specific data from your Instagram account.
Why do you need it?
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Automatically display Instagram content (e.g., galleries in your shop)
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Keep updates running smoothly
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Make your website more interactive
The Access Token enables the technical link between your store and Instagram.
→ Setup Guide: How to Get Your Instagram Access Token
7. Conclusion: What Are the Benefits?
By fully integrating Facebook & Instagram with your ikas store, you can:
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Precisely reach your target audience
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Run automated & dynamic ad campaigns
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Synchronize and promote products effortlessly
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Analyze visitor behavior and bring them back to your store
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Optimize your ad budgets based on data
When everything works together – from Pixel to product catalog – your marketing becomes not only easier but also far more effective.