What is the Purpose of the Facebook Pixel?
The Facebook Pixel assists you in analyzing the behavior of your website visitors and running targeted ads.
Example: Show ads only to people who added a product to their cart within the last 14 days — or promote products that match their previous behavior. This effectively increases your website traffic and conversion rates.
How to Set Up the Facebook Pixel?
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Open the Facebook/Meta Events Manager.
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Click on Connect Data and select Web.
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Give your Pixel a name and click Create.
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You can close the window for entering the website URL.
More info here: Facebook Business Help
Insert Pixel ID in ikas
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Copy the Dataset ID from the Events Manager under your Pixel settings.
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Open the ikas Dashboard.
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Navigate to Sales Channel > Extensions.
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Under Web Analytics & Tracking Tools, click Facebook Pixel Code > Connect.
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Paste the Dataset ID and save.
Add Access Token for Conversions API
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In the Meta Events Manager, go to Settings > Conversions API.
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Click Generate Access Token and copy it.
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Return to ikas > Sales Channel > Extensions.
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Under Web Analytics & Tracking Tools, find Facebook Conversion API.
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Click Connect, paste the token, and save.
Final settings in the Events Manager
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Automatic Website Matching
→ Make sure this option is enabled. -
Track Events Automatically Without Code
→ This option should be disabled.
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Set Up Traffic Permissions (“Allowed Domains”)
→ Enter your domain under Create Allowlist.
This prevents the Pixel from collecting data from third-party websites.
