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Why should I connect my ikas store with Google services?

Google is not just a search engine – it’s a central ecosystem for digital marketing, analytics, and e-commerce. By connecting your ikas store to Google services such as Google Ads, Google Analytics, or Google Merchant Center, you can:

  • Increase your visibility

  • Collect precise data on visitor behavior

  • Run effective advertising campaigns

  • Showcase your products directly on Google

In this article, we’ll show you how the most important Google services work together and why the integration is worthwhile.

Overview

  1. Google Search Console & Sitemap – Visibility in Google Search

  2. Google Tag Manager – The technical foundation for all Google tools

  3. Google Analytics – Understand visitors & analyze behavior

  4. Google Ads – Targeted advertising in Google SearchGoogle Ads – Targeted advertising in Google Search

  5. Google Merchant Center – List products directly on Google Shopping

  6. Conclusion: What are the benefits?

1. Google Search Console & Sitemap – Visibility in Google Search

Google Search Console is a free tool that helps you optimize your website for Google Search. By submitting your sitemap, you ensure that all your store pages are correctly indexed.

Why is this important?

  • Your products and pages are found on Google faster

  • You gain insights into how Google views your site

  • You can detect and fix crawling errors

→ Guide: Submit your sitemap to Google Search Console

2. Google Tag Manager – The technical foundation for all Google tools

Google Tag Manager is a management tool that allows you to add various tracking tags (e.g., for Analytics or Ads) to your store without any coding knowledge.

Why is this useful?

  • Central management of all Google tags

  • Easy integration without directly changing the code

  • Flexibility in analysis and tracking

→ Setup guide: Step-by-step Google Tag Manager integration

3. Google Analytics – Understand visitors & analyze behavior

Google Analytics provides valuable insights into how visitors interact with your website – which pages they visit, how long they stay, where they come from, and more.

Why is this beneficial?

  • Understand how users interact with your store

  • Identify optimization opportunities (e.g., bounce rates)

  • Provide a foundation for data-driven decisions and effective tracking

→ Setup guide: Step-by-step Google Analytics integration

4. Google Ads – Targeted advertising in Google Search

With Google Ads, you can run paid ads that appear in Google Search or on other websites – exactly where potential customers are looking.

What does Google Ads offer you?

  • Increased visibility for relevant search queries

  • Targeted campaigns based on Analytics data

  • Full control over budget, audiences, and ads

→ Setup guide: Step-by-step Google Ads setup

5. Google Merchant Center – List products directly on Google Shopping

Google Merchant Center allows you to display your products directly on Google Shopping – including price, image, availability, and more.

Why is this important?

  • Expanded reach via Google Shopping

  • Direct product listings in search results

  • Integration with Google Ads for dynamic ads

→ Setup guide: Step-by-step Google Merchant Center integration

Conclusion: What are the benefits?

Integrating Google services into your ikas store allows you to:

  • Achieve better visibility in Google Search

  • Run effective advertising through Google Ads & Shopping

  • Gain actionable insights for data-driven marketing

  • Automate product data management & display

  • Maintain technical flexibility with Tag Manager

In short: With a well-thought-out Google setup, your store becomes more visible, measurable, and successful.