Insights Into Abandoned Checkout Statistics
The abandoned checkouts feature provides valuable insights into your customers’ purchasing behavior. It helps you understand how many checkout processes were not completed, how many were successfully recovered, and what revenue was regained as a result.
Key Metrics From the Last 30 Days
At the top of the view, you’ll find a summary of the most important figures from the past 30 days:
- Number of abandoned checkouts: Shows how many customers exited the checkout process before completing their purchase.
- Number of recovered checkouts: Indicates how many of those abandoned checkouts were successfully completed through reminder emails or other recovery actions.
- Number of recovered products: The total number of items sold through recovered checkouts.
- Recovered revenue: The gross revenue generated from completed, previously abandoned checkouts.
These statistics help you identify untapped potential and increase your revenue through targeted remarketing efforts.
Detailed Checkout Overview
Below the statistics, you can view all checkouts in detail—divided into abandoned and recovered checkouts. Each entry includes key details such as date, customer information, email/recovery status, sales channel, and total value.
Tip: Use this list to identify weak points in your checkout process and implement specific improvements to reduce drop-offs.
Conclusion
The abandoned checkouts overview gives you the opportunity to recover lost sales and optimize your store’s performance. Regularly track these figures and take targeted actions to reduce checkout abandonment and increase your conversion rate.
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.