How to View Abandoned Checkouts
Insights Into Abandoned Checkout Statistics
The abandoned checkouts feature provides valuable insights into your customers’ purchasing behavior. It helps you understand how many checkout processes were not completed, how many were successfully recovered, and what revenue was regained as a result. Abandoned carts are recorded in every case, even if no automation is active. However, without active automation, no reminder emails are sent to the customers.
Important: The list includes not only carts from registered users – guests who have entered their contact details during checkout also appear in the abandoned cart overview.
Key Metrics From the Last 30 Days
At the top of the view, you’ll find a summary of the most important figures from the past 30 days:
- Number of abandoned checkouts: Shows how many customers exited the checkout process before completing their purchase.
- Number of recovered checkouts: Indicates how many of those abandoned checkouts were successfully completed through reminder emails or other recovery actions.
- Number of recovered products: The total number of items sold through recovered checkouts.
- Recovered revenue: The gross revenue generated from completed, previously abandoned checkouts.
These statistics help you identify untapped potential and increase your revenue through targeted remarketing efforts.
A cart is considered "abandoned" when certain conditions are met:
The customer must either be logged in and have created a cart – or, in the case of a guest checkout, must have filled in the required fields during the payment step and then left the page without completing the purchase.
Detailed Checkout Overview
Below the statistics, you can view all checkouts in detail—divided into abandoned and recovered checkouts. Each entry includes key details such as date, customer information, email/recovery status, sales channel, and total value.
Tip: Use this list to identify weak points in your checkout process and implement specific improvements to reduce drop-offs.
Conclusion
The abandoned checkouts overview gives you the opportunity to recover lost sales and optimize your store’s performance. Regularly track these figures and take targeted actions to reduce checkout abandonment and increase your conversion rate.