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      How to Optimize Product Search and Filter Functions in Your Store

      To help your customers find the right products quickly and easily, ikas offers a variety of tools to customize your product search. You can create product and search filters, define synonyms, add search suggestions, and adjust your search settings to perfectly match your store’s structure and product range.

      In this guide, you’ll learn how to:

       

      To create or adjust product and search filters for your website, follow these steps:

      1. Log into your ikas Dashboard:

        Log into your ikas Dashboard.

      2. Access Settings:

        In the left menu, click on Settings and select the Filters and Search section.

      Create Product and Search Filters

      Create filters to help customers find what they're looking for more easily. Here’s how:

      1. Create a Filter:

        Click on Create Product Filter.

      2. General Settings:

        • Filter Type: Choose the filter type (e.g., Brands, Variants, Tags).
        • Filter Name: Enter the name that will be displayed to your customers.
        • Filter Display: Choose how the filter will appear (e.g., box, list, swatch).
        • Filter Selection: Decide whether customers can select only one or multiple values.
        • Filter Values: Set whether all values should be shown or just a specific range.

      3. Advanced Settings:

        Optimize the sorting and adjust further details for a better user experience.

      4. Save:

        Save your changes.

      🔹 Example 1:

      • Filter Type: Price
      • Filter Name: Price
      • Filter Display: Number Range (Slider)
      • Filter Values: 0 – 500

      ➡️ Effect: Customers can filter products by specific price ranges, e.g. from €50 to €200.

      🔹 Example 2:

      • Filter Type: Brands
      • Filter Name: Brands
      • Filter Display: List (Checkboxes)
      • Filter Selection: Multiple selections allowed
      • Filter Values: All available brands (e.g. Nike, Adidas, Puma, New Balance)

      ➡️ Effect: Customers can select multiple brands to view products only from their preferred brands.

      🔹 Example 3:

      • Filter Type: Colour variant
      • Filter Name: Colour
      • Filter Display: Swatches (e.g. color dots)
      • Filter Selection: Multiple selections allowed
      • Filter Values: All available colors (e.g. Black, White, Beige, Red)

      ➡️ Effect: Customers can filter products by one or several colors at the same time, e.g. Black and White.

       

      Add Synonyms for Search Terms

      Make it easier for customers to find products by adding synonyms. Here’s how:

      1. Create New Synonym Groups:

        Click on Create Synonym Group and enter a main word and its associated synonyms.

      2. Functionality:

        • One-way: Searching for a synonym will also return the main word.
        • Two-way: Both the main word and its synonyms will be recognized in searches.

      3. Save:

        Save your changes.

      🔹 Example for Defining Synonyms:

      • Root Word: Sneaker
      • Synonyms: Trainers, Sports shoes, Kicks
      • Search Type: When customers search for “Kicks” or “Trainers”, products listed as “Sneaker” will also appear in the search results.

       

      Add Search Suggestions

      Create word groups to highlight products in search suggestions. Here’s how:

      1. Add Search Suggestions:

        Click on Add Search Suggestion and enter the desired search terms.

      2. Assign Products:

        Under Add Product, assign the relevant products to the search term and set their priority.

      3. Save:

        Save your changes.

      🔹 Example for Search Suggestions:

      • Search Term: “Trending Sneakers 2025”, “Trend”, “Summer 2025”
      • Assigned products: Nike Air Force 1, Adidas Samba, Puma Cali
      • Priority: High, so these products appear at the top of the search results.

       

      Customize Search Settings

      Adjust your search options and priorities: Here’s how:

      1. Edit Sorting:
        • Go to Sorting Settings > Edit and enable or disable search options.
      2. Prioritize Search Criteria:
        • Under Level 1, define the primary criteria (e.g., Name or Price).
        • Under Level 2, you can adjust secondary criteria.
      3. Additional Options:
        • Refine the search by adding tags and attributes to products and setting them as search criteria.

      🔹 Example for Search Settings:

      • Sorting options: Sort by Sales Volume, Sort by Price, Sort by Rating, Sort Alphabetically
      • Level 1: Product Name (highest priority), Variant Value, Brand
      • Level 2: SKU, Barcode, Category

       

      With these tools, you can tailor your store’s search and filter functions to meet your customers’ needs — improving both navigation and the overall shopping experience.

       

       



      For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.