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How to create a Meta Business Ad Account and connect it to the Pixel?

If you want to run ads with Meta Business, it is important to first create an ad account and link it to your Facebook Pixel. This guide will walk you through the process step by step.

Create an Ad Account

  1. Log in to Meta Business Manager: business.facebook.com

  2. Click Settings in the left menu.

  3. Under Accounts in the left sidebar, select Ad Accounts.

  4. Click Add in the top right corner and choose Create a New Ad Account.

  5. Enter a name for your ad account, select the time zone (for Germany: Europe/Berlin) and the currency (EUR – Euro).

  6. Answer the question “Who will this ad account be used for?” with My business and click Next.

  7. Accept the terms and click Create Ad Account.

  8. Optional: You can now add payment information or finish the setup and add it later.

Link the Ad Account to the Pixel

  1. Go back to Settings.

  2. In the left menu, navigate to Data Sources > Datasets and Pixels.

  3. Select the Pixel you have already created.

    Note: If you haven’t created a Pixel yet, follow the step-by-step guide here.

     

  4. Open the Connected Assets tab.

  5. Click Connect Assets.

  6. Select Other Business Assets.

  7. Choose your newly created ad account and click Add.