Overview of Marketing
The Marketing Summary provides you with a detailed overview of the key metrics of your marketing activities. It helps you analyze the success of your shop, recognize patterns, and take targeted optimization actions.
Statistics
The statistics show you the performance of ikas Marketing over the last 30 days and provide valuable insights into your marketing efforts.
- Revenue from Marketing: Total gross revenue generated from all marketing activities.
- Total Revenue from Email and SMS: Gross revenue generated from email and SMS campaigns.
- Total Revenue from Automations: Gross revenue generated from automated marketing processes.
- Total Revenue of the Shop: Gross revenue from all orders in the shop.
*All figures include unpaid orders.
Note: Use these values to develop long-term strategies and identify weaknesses in your marketing efforts.
Marketing Sales Chart
The interactive sales graph visualizes the development of your marketing performance over the last 30 days. It directly compares the total revenue from email and SMS, as well as the total revenue from automations, with the total revenue from the shop.
This allows you to quickly see which actions are particularly effective and where there is potential for optimization.
My Usage
On the right side of the Marketing Summary, you can manage your current marketing package. The following options are available to you:
- View License Details: Check the details of your current marketing license.
- Upgrade Marketing License: Increase your package to benefit from advanced features.
- View Email Usage: Keep track of the emails you've sent.
- Increase Limit: Raise your usage limit to send more emails.
Conclusion
The Marketing Summary is your central dashboard for analyzing and optimizing your marketing efforts. Use the statistics and reports to make data-driven decisions, recognize trends early, and sustainably improve the performance of your shop.
💡 Take a look at the following articles and discover how you can specifically drive your growth with ikas Marketing tools:
- How to Create Email Campaigns
- How to Create Automations
- How to Create Customer Segments
- How to Create Pop-Ups
- How to Create Affiliate Reports
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.