--- title: What Are Affiliate Reports? description: Affiliate marketing is an effective way to generate additional revenue through partnerships with affiliates or influencers. 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[ikas Marketing](https://support.ikas.com/ikas-marketing?hsLang=en) 3. [Affiliate Reports](https://support.ikas.com/ikas-marketing?hsLang=en#affiliate-reports) # What Are Affiliate Reports? Affiliate marketing is an effective way to generate additional revenue through partnerships with affiliates or influencers. To accurately measure and optimize the success of your partners, ikas Marketing provides powerful tracking tools. By using personalized **discount codes** or unique **UTM links**, you can track how many sales were generated through each partner. This gives you detailed insights into the performance of your affiliate or influencer campaigns, enabling data-driven decisions to improve your strategies. Affiliate reports not only provide valuable insights into sales figures but also help you evaluate the performance of individual partners. You can specifically analyze which strategies are working well and build your future campaigns based on these insights. Whether using discount codes or UTM links, ikas offers the flexibility you need to efficiently manage your affiliate and influencer marketing. ### How Does Tracking with Discount Codes and UTM Links Work? To accurately track the performance of your affiliate partners, there are two main methods available: discount codes and UTM links. Both offer different ways to measure sales and traffic. Here’s how they work: - **Discount Code:** Discount codes are assigned to affiliates, who share them with their audiences. The use of the discount code by customers is recorded in the reports, allowing you to track exactly which sales were generated by each partner. - **UTM Link:** UTM links are specially tagged URLs with additional parameters. They allow you to track and analyze traffic. Key parameters in a UTM link include: - **utm\_source**: The source of the traffic (e.g., Google, Facebook, Newsletter) - **utm\_medium**: The medium or channel through which the traffic comes (e.g., paid ads, email) - **utm\_campaign**: Represents a specific campaign (e.g., Summer Sale, BlackFriday2025) Through these affiliate reports, you can see exactly how well your partners and campaigns are performing, and make adjustments accordingly.       💡 To learn more about using affiliate reports, take a look at the following article: - How to Create Affiliate Reports     - [ikas Guides and Checklists](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#main-content) - [Your Perfect Start with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#your-perfect-start-with-ikas) - [Go Global with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#go-global-with-ikas) - [Take Your Store to the Next Level](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#take-your-store-to-the-next-level) - 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