What Are Meta Titles and Meta Descriptions?
The meta title (title tag) and meta description are essential SEO elements that appear in search engine results. They have a major impact on your website’s visibility and can significantly improve your click-through rate (CTR).
The meta title appears as a clickable link in search results and helps both search engines and users understand the content of your page at a glance. A well-optimized meta title with relevant keywords can improve your ranking in search results and drive more traffic to your website.
The meta description offers a brief summary of your page content and is displayed right beneath the meta title. It should be written in a convincing way, include relevant information, and offer clear value to users. A compelling meta description can increase the chances of users clicking on your search result.
Edit the Template
To edit the template for your meta titles and descriptions, follow these steps:
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Log in to Your ikas Dashboard:
Sign in to your ikas Dashboard.
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Go to SEO & Domain:
In the left-hand menu, click on your Sales Channel B2C > SEO & Domain.
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Edit Meta Title and Description Templates:
- In the Meta Title and Description Templates section, click Edit Templates on the right.
- If your website operates in multiple languages, you can select the language from the tab at the top.
- The templates can be customized individually for different SEO areas:
- Products
- Brands
- Categories
- Blog
- Blog Categories
- If the input fields are left empty, the default template will be used:
- Meta Title: Taken from the original title.
- Meta Description: Automatically generated from the original description.
- Below the input fields, you’ll find various variables that you can easily insert into your template by clicking on them.
- On the right, you’ll see a preview where your changes are displayed immediately.
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Save:
Click Save to apply your changes.
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.v