Adding an unsubscribe button to your marketing emails is not only a best practice in email marketing—it is also legally required in many countries. It gives your recipients the ability to opt out of your newsletters or marketing emails with a single click – transparent, professional, and compliant.
In this article, we’ll walk you through how to add an unsubscribe link or button in your email tool.
🛠️ How to Do It in the Email Editor
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Add text:
Add a text or heading to your email template.
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Link the text:
Highlight the desired text and link it to the following path:
newsletter-abmelden
This will turn the text into an unsubscribe link. Your recipients will then be able to unsubscribe from the newsletter with just one click.
⚠️ Important Notes
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Legal requirements:
In the EU (GDPR) and many other countries, a clearly visible unsubscribe link is mandatory in marketing emails. -
Placement:
The unsubscribe link should be easy to find – ideally placed in the footer of the email. -
Wording:
Avoid making the unsubscribe process unnecessarily complicated (e.g. by requiring additional steps or a login).
A clear and functional unsubscribe link is essential in every professional marketing email. It builds trust, reduces spam complaints, and helps you maintain a clean and engaged email list.
Please note that an unsubscribe link is intended exclusively for marketing emails. In transactional system messages – such as order or shipping confirmations – an unsubscribe link is not required. This type of communication may be sent without prior consent, as it is necessary for fulfilling a contract. For this reason, an unsubscribe button cannot be added to the standard notification templates.