--- title: Which Marketing Settings to Adjust in ikas description: Within ikas Marketing, you can adjust various settings to optimize your email campaigns. Here’s how you can set the sending frequency and conversion criteria for your marketing emails. --- [Skip to content](https://support.ikas.com/which-marketing-settings-to-adjust-in-ikas#main-content) - [English](https://support.ikas.com/which-marketing-settings-to-adjust-in-ikas) - [Deutsch](https://support.ikas.com/de/welche-einstellungen-zum-ikas-marketing-kann-ich-vornehmen) English Show submenu for translations [![ikas](https://support.ikas.com/hs-fs/hubfs/G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg?width=150&height=70&name=G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg)](https://ikas.com/) Open main navigation Close main navigation - - [English](https://support.ikas.com/which-marketing-settings-to-adjust-in-ikas) - [Deutsch](https://support.ikas.com/de/welche-einstellungen-zum-ikas-marketing-kann-ich-vornehmen) English Show submenu for translations - [Go to ikas.com](https://ikas.com/) [Go to ikas.com](https://ikas.com/) Support Center - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ikas.com/?hsLang=en) 2. [ikas Marketing](https://support.ikas.com/ikas-marketing?hsLang=en) 3. [Settings](https://support.ikas.com/ikas-marketing?hsLang=en#settings) # Which Marketing Settings to Adjust in ikas ## Within ikas Marketing, you can adjust various settings to optimize your email campaigns. Here’s how you can set the sending frequency and conversion criteria for your marketing emails. ### Set Conversion Criteria You can decide when a sale should be counted as a conversion after a marketing email is sent. Choose which action will trigger a conversion: 1. **Log in to the ikas Dashboard:** Sign in to your ikas dashboard. 2. **Access Marketing Settings:** In the left-hand menu, click on **Marketing > Settings**. 3. **Define Conversion Criteria:** Specify when a sale should be counted as a conversion: - **When Clicked:** A conversion is counted when the recipient clicks on a link in the email and then completes a purchase. - **When Opened:** A conversion is already counted when the recipient opens the email and subsequently makes a purchase. **Note:** When the frequency setting is active, marketing emails may not be resent to the same customer. This setting defines the minimum interval between two messages sent to the same recipient. 4. **Save:** Click **Save** to confirm your settings. ### Set Sending Frequency To determine the sending frequency of your marketing emails, follow these steps: 1. **Log in to the ikas Dashboard:** Sign in to your ikas dashboard. 2. **Access Marketing Settings:** In the left-hand menu, click on **Marketing > Settings**. 3. **Define Sending Frequency:** - Enable the **Waiting Period** to specify how long a customer should wait before receiving another marketing email after getting one. - Set the waiting time in **hours or days** before a new email can be sent. 4. **Save:** Click **Save** to confirm your settings. These settings help you precisely manage your marketing campaigns and measure the effectiveness of your emails. 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