Overview of the Home Page
The home page provides a comprehensive overview of the key statistics of your shop. It helps you understand what data is displayed and how you can interpret it to analyze and increase the success of your shop.
Basic Settings
At the top of the home page, you can adjust some basic settings:
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Sales Channels: Choose which sales channels should be included in the statistics.
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Time Period: Select a time frame to display data for a specific period (e.g., week, month, year).
The statistics are always shown in comparison to the previous period. For example, if you select the time period "Week," the current data will be compared with the data from the previous week. This allows you to easily track trends and changes.
Active Sessions Count
On the top right corner, you will see the current number of active sessions. This shows you in real-time how many visitors are currently on your website.
Sales Graph
The sales graph visualizes the sales performance of your shop for the selected time period. It helps you identify trends and patterns, such as:
- Total Sales: The gross revenue from all orders (including unpaid orders).
- Sale Count: The total number of orders received.
- Session Count: The number of visitors who visited your website.
- Conversion Rate: The percentage of visitors who completed a purchase.
- Refund Amount: The total amount of canceled or returned orders.
The arrows with percentages show the changes compared to the previous period, e.g., whether revenue has increased or decreased.
Tabs in the Sales Graph
The tabs allow you to choose different metrics displayed under the sales graph. Select one of the following categories to see the data in more detail:
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Total Sales:
- Displays revenue by sales channel. Under "View All," you will find a table with:
- Revenue breakdown by channel.
- Absolute revenue and order numbers.
- A comparison of data from the previous period.
- Displays revenue by sales channel. Under "View All," you will find a table with:
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Number of Orders:
- Displays the distribution of orders by channel. Under "View All," you will find a table with:
- Breakdown of orders by channel.
- Absolute order data.
- Comparison of data from the previous period.
- Displays the distribution of orders by channel. Under "View All," you will find a table with:
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Conversion Rate:
- The conversion rate shows how many visitors proceeded through the purchase process:
- Carts Created: How many visitors added products to their carts.
- Reached Payment Method: How many visitors reached the payment method step.
- Orders Completed: How many visitors actually completed the order.
Each phase is connected with arrows showing the percentage of transitions from one stage to the next.
- The conversion rate shows how many visitors proceeded through the purchase process:
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Refunds:
- Displays the distribution of refunds by sales channel. Under "View All," you will find a table with:
- Breakdown of refunds by channel.
- Absolute order data.
- Comparison of data from the previous period.
- Displays the distribution of refunds by sales channel. Under "View All," you will find a table with:
Tip: Hover over the graph to see detailed numbers for each data point.
Best Sellers
Under Best Sellers, you will find an overview of the most popular products, brands, tags, or categories. This data helps you analyze demand and create targeted marketing strategies.
The displayed metrics include:
- Units Sold: The number of units sold.
- Total Sales Value: The revenue generated from these products.
- Percentage Change: The comparison to the previous period.
Growth Parameters
The growth parameters give you insights into important metrics that help you manage your business:
- Average Order Value: The average revenue per order.
- Average Basket Size: The average value of products in the cart.
- Average Return Rate: The proportion of canceled or returned orders.
Note: These values are essential for developing long-term strategies and identifying weaknesses in the shop.
Conclusion
The home page is the central dashboard that helps you analyze your sales performance, recognize trends, and make data-driven decisions. Use the displayed statistics and reports to maximize your shop's success.
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.