B2B (Business to Business) refers to commerce between companies. A B2B store system is specifically designed to sell products and services to business customers and retailers, as opposed to the B2C (Business to Consumer) model, which targets end consumers directly.
The settings within the B2B sales channel are independent from those of the regular online store, allowing you to tailor the experience specifically to the needs of business clients.
Key Features of B2B
- Target Audience: Customers are other businesses or professional buyers.
- Communication: Interactions often take place through sales representatives rather than directly with end consumers.
- Legal Aspects: There are specific legal regulations, such as the ability to reclaim VAT or the absence of a right of withdrawal.
- Order Volume: B2B transactions typically involve larger and recurring order quantities.
💡 Wirf einen Blick auf folgenden Artikel, um mehr über die Verwaltung eines B2B-Shops zu erfahren:
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