Categories play a central role in the structure and organization of an online store. They help group products in a meaningful way, improve navigation for customers, and enhance visibility through search engines. A well-thought-out category structure leads to a better user experience and can directly boost your sales.
Benefits of Using Categories in Your Online Store
- Better Navigation – Customers can find what they’re looking for more quickly.
- Improved User Experience – A clear structure increases visitor satisfaction.
- SEO Optimization – Search engines can index categories and their content more efficiently.
- Targeted Sales Strategies – Special campaigns and marketing efforts can be implemented more effectively through specific categories.
- Efficient Product Management – Products can be organized and managed more easily.
What Types of Categories Are Available in ikas?
1. Regular Categories
Regular categories allow for manual product assignment and can be structured in a hierarchical (tree) format. They’re ideal when you want full control over which products belong to which category.
➡️ Learn more about regular categories here.
2. Dynamic Categories
Dynamic categories are filled based on automated rules. You can set conditions such as price, brand, or specific tags to automatically assign products. This type is perfect for frequently changing offers or personalized product lists.
➡️ Learn more about dynamic categories here.
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.