With ikas’ email campaigns, you can communicate directly with your customers, send personalized messages, and optimize your marketing. Thanks to professional templates, you can quickly create visually appealing emails or design them individually from scratch. Through automation, you can reach your customers at the right time, send targeted offers, retain existing customers, attract new ones, and boost your revenue.
To create email campaigns within the scope of ikas marketing, proceed as follows:
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Log in to the ikas Dashboard:
Sign in to your ikas dashboard.
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Access Email Campaigns:
Click on Marketing > Email & SMS in the left-hand menu.
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Add a New Campaign:
Click the Add Campaign button and select Email.
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Set the Basic Settings:
Configure the basic settings of your campaign and then click Continue:
- Campaign Name: Choose an internal name for your campaign (not visible to customers).
- Subject: Define an appealing subject line for your email.
- Sender Email Address: Select the email address from which the campaign will be sent.
- Sender Name: Enter the name that will appear as the sender.
- Content Preview: Add a short preview text that will be visible in the recipient's email preview.
- Reply-To Email Address: Optionally, provide an address where customers can reply to.
- Language Preference: Choose the language of the email campaign.
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Choose or Add a Template:
Use an existing ikas template or create your own by clicking + New Template.
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Design the Email Content:
Customize the design and content of your email as follows:
- Adjust the basic settings of your template, such as font, background color, and button color, on the left side of the editor.
- Add content like text, images, buttons, or products via drag and drop onto the empty campaign template.
- Click on each component to move, duplicate, remove, or customize it as desired.
- Edit the individual components on the right side to suit your needs.
- Switch between the desktop and mobile view for an optimal display.
- Then click Save and Continue.
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Define the Recipients:
- Choose whether the email will be sent to all customers or only to specific customer groups or segments.
- The number of recipients will be displayed on the right based on your selection.
- You can include customers without marketing consent in the distribution list if desired.
- You can also specifically exclude certain customer groups or segments.
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Set the Sending Time:
Decide whether the campaign should be sent immediately or at a specific date and time.
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Check the Preview:
View the email preview to review the final design and content.
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Send a Test Email:
Send a test email to check the display and functionality.
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Save or Save as Draft:
- Click Save to activate the campaign.
- Alternatively, you can save it as a draft to make further adjustments later.
💡 Take a look at the following articles to explore more tools and features of ikas Marketing:
- How to Create Automations
- How to Create Customer Segments
- How to Create Pop-Ups
- How to Create Affiliate Reports
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.