With ikas Segment, you can create dynamic customer groups based on specific properties and behaviors of your customers. The segmentation is done automatically and is continuously updated – based on real-time data. This allows you to create targeted marketing campaigns and enhance your customer communication.
Examples of useful segments include:
- Customers who have added products to their favorites but have not completed a purchase
- Customers who have not opened a marketing email in the last 90 days
- Loyal customers with a specific order value
To create customer segments within the ikas Marketing module, follow these steps:
-
Log in to the ikas Dashboard:
Sign in to your ikas Dashboard.
-
Access Customer Segments:
Click on Marketing > Customer Segments in the left menu.
-
Add Customer Segment:
Click on the Add Customer Segment button to create a new segment.
-
Choose a Template or Create a Segment Manually:
Use a predefined segmentation template or click + New Segment to create your own segmentation from scratch.
-
Name the Segment:
Give the segment a meaningful internal name. This name will not be visible to customers.
-
Define Conditions:
-
Specify which properties or events your target audience should meet.
Examples of properties:
- Account Status equals Has Account.
- Total Order Value is greater than or equal to €1,000 €.
Examples of events:
- Product Added to Wishlist is greater than or equal to 1
- Refunded Orders is greater than 1 in the last year
-
Use the + Add Property or + Add Event buttons to define as many criteria as needed. Decide if all or at least one of the conditions needs to be met.
-
-
Save:
Click Save in the top right corner to create the segment.
Example Use Case:
Goal: Identify customers who have favored products but have not made a purchase
-
Add Customer Segment:
Click the Add Customer Segment button.
-
Choose a Template or Create a Segment:
Click + New Segment to define your own audience.
-
Name the Segment:
Name the segment "Customers who have added a product to their favorites but have not completed a purchase."
-
Define Conditions:
- Subscription Status equals Permits → Only customers with active marketing consent
- Product Added to Wishlist is greater than or equal to 1
- Order Created equals 0 in the last month
-
Save:
Click Save in the top right to secure the segment.
💡 Check out the following articles to learn more about other ikas Marketing tools and features:
- How to Create Email Campaigns
- How to Create Automations
- How to Create Pop-Ups
- How to Create Affiliate Reports
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.