---
title: How to Create a Cross-Sell Campaign
description: A cross-sell campaign offers your customers products that complement an already viewed or purchased item. These can include accessories or discounted add-ons that enhance the purchase and increase its value.
---

[Skip to content](https://support.ikas.com/how-to-create-a-cross-sell-campaign#main-content)

- [English](https://support.ikas.com/how-to-create-a-cross-sell-campaign)
- [Deutsch](https://support.ikas.com/de/wie-wird-eine-cross-sell-kampagne-erstellt)

English

Show submenu for translations

[![ikas](https://support.ikas.com/hs-fs/hubfs/G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg?width=150&height=70&name=G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg)](https://ikas.com/)

Open main navigation

Close main navigation

- - [English](https://support.ikas.com/how-to-create-a-cross-sell-campaign)
    - [Deutsch](https://support.ikas.com/de/wie-wird-eine-cross-sell-kampagne-erstellt)
  
  
  
  
  
  
  English
  
  Show submenu for translations
- [Go to ikas.com](https://ikas.com/)

[Go to ikas.com](https://ikas.com/)

 Support Center

- There are no suggestions because the search field is empty.

1. [Help Center](https://support.ikas.com/?hsLang=en)
2. [ikas Admin Dashboard](https://support.ikas.com/ikas-admin-dashboard?hsLang=en)
3. [Campaign Offers](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#campaign-offers)

# How to Create a Cross-Sell Campaign

## A cross-sell campaign offers your customers products that complement an already viewed or purchased item. These can include accessories or discounted add-ons that enhance the purchase and increase its value.

To create a cross-sell campaign, follow these steps:

1. **Log in to the ikas Dashboard:**
   
   Sign into your ikas dashboard.
2. **Access Campaign Offers:**
   
   Click on **Discounts > Campaign Offers** in the left-hand menu.
3. **Add Campaign Offer:**
   
     - Click on the **Add Campaign Offer** button.
     - Select **Cross-Sell**.
4. **Create Campaign:**
   
   A detailed page will open where you can fill out all the relevant fields.
   
     - In the **Title** field, give the discount campaign a descriptive name that will be visible to your customers.
5. **Select Offer Page:**
   
   Choose where the campaign should appear:
   
     - **Checkout Page**: Encourage customers to add the offer to their order and complete the purchase by offering small discounts.
     - **Post Checkout Page**: After completing the order, offer an additional discount to encourage customers to add the suggested product to their existing order without placing a new one — no extra shipping cost.
     - **Product Page**: Show cross-sell offers directly on the product page to suggest complementary items.
   
   > **Note:** If both upsell and cross-sell campaigns are active on the payment page, the upsell campaign will be given priority.
6. **Configure Offers:**
   
     - Click on **Add Product** to select the product(s) to be offered as cross-sell items.
     - Enter a clear **title** for the offer that will be shown to your customers.
     - Provide a brief **description** of the product or discount.
     - Choose whether the discount is a **percentage** or a **fixed amount**, and enter the amount.
     - Decide whether the discount should apply to the **sales price** or the already **discounted price**.
     - Optionally, add a **countdown timer** and define the duration in minutes.
     - You can also select the option to **not display the offer if the product is already in the cart**.
   
   You can add up to **three offers**, where the next offer is shown or skipped based on the customer’s decision to accept or reject the previous one—except on the Post-Checkout Page. A **preview** of the offer will be displayed on the right.
7. **Define Scope of Application:**
   
   Decide which products or categories the discount applies to:
   
     - **All Products**: The discount applies to the entire range of products.
     - **Specific Products**: The discount is limited to selected products, categories, brands, or items with specific tags.
     - Use **+ Add Condition** to define additional rules and determine whether **all** or **any** of the conditions need to be met.
8. **Set Requirements:**
   
   Determine the conditions under which the discount will be applied:
   
     - **Limit Purchase Amount:** The discount only applies after a certain cart value is reached.
     - **Limit Product Quantity:** The discount is granted only when a specified number of products is purchased.
9. **Set Sales Channels and Currencies:**
   
   Define which **sales channels** and **currencies** the discount campaign applies to.
10. **Set Discount Campaign Period:**
    
    If the discount should only be valid for a limited time, enable the checkbox for the start and end dates, and select the desired dates.
11. **Save:**
    
    Click **Save** to activate your discount campaign.

 

 

 

**💡 Did you know...?**

Besides cross-selling, you can also use **up-selling** to offer customers higher-value or upgraded versions of a selected product. Learn more about up-selling in our article [here](https://support.ikas.com/how-to-create-an-up-sell-campaign?hsLang=en).

 

 

- [ikas Guides and Checklists](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#main-content)
  
  
  
  
  
    - [Your Perfect Start with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#your-perfect-start-with-ikas)
    - [Go Global with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#go-global-with-ikas)
    - [Take Your Store to the Next Level](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#take-your-store-to-the-next-level)
- [ikas Admin Dashboard](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#main-content)
  
  
  
  
  
    - [Products](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#products)
    - [Transfers](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#transfers)
    - [Product Barcode Label](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#product-barcode-label)
    - [Homepage](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#homepage)
    - [Purchase Order](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#purchase-order)
    - [Stock Count](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#stock-count)
    - [Definitions](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#definitions)
    - [Price List](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#price-list)
    - [Orders](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#orders)
    - [Drafts](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#drafts)
    - [Abandoned Checkouts](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#abandoned-checkouts)
    - [Order Tags](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#order-tags)
    - [Gift Cards](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#gift-cards)
    - [Customers](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#customers)
    - [Awaiting Approval](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#awaiting-approval)
    - [Customer Groups](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#customer-groups)
    - [Campaigns](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#campaigns)
    - [Coupons](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#coupons)
    - [Campaign Offers](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#campaign-offers)
    - [Apps](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#apps)
    - [Settings](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#settings)
    - [Financing](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#financing)
    - [User Account](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#user-account)
- [Sales Channel B2C](https://support.ikas.com/sales-channel-b2c?hsLang=en#main-content)
  
  
  
  
  
    - [SEO and Domain](https://support.ikas.com/sales-channel-b2c?hsLang=en#seo-and-domain)
    - [Automations](https://support.ikas.com/sales-channel-b2c?hsLang=en#automations)
    - [Notifications](https://support.ikas.com/sales-channel-b2c?hsLang=en#notifications)
    - [Localization](https://support.ikas.com/sales-channel-b2c?hsLang=en#localization)
    - [Payment Settings](https://support.ikas.com/sales-channel-b2c?hsLang=en#payment-settings)
    - [Customer Settings](https://support.ikas.com/sales-channel-b2c?hsLang=en#customer-settings)
    - [Shipping Settings](https://support.ikas.com/sales-channel-b2c?hsLang=en#shipping-settings)
    - [Extensions](https://support.ikas.com/sales-channel-b2c?hsLang=en#extensions)
    - [Blog](https://support.ikas.com/sales-channel-b2c?hsLang=en#blog)
- [B2B, POS Lite & Marketplaces](https://support.ikas.com/b2b-pos-lite-marketplaces?hsLang=en#main-content)
  
  
  
  
  
    - [B2B](https://support.ikas.com/b2b-pos-lite-marketplaces?hsLang=en#b2b)
    - [POS Lite](https://support.ikas.com/b2b-pos-lite-marketplaces?hsLang=en#pos-lite)
- [ikas Marketing](https://support.ikas.com/ikas-marketing?hsLang=en#main-content)
  
  
  
  
  
    - [Summary](https://support.ikas.com/ikas-marketing?hsLang=en#summary)
    - [Email & SMS](https://support.ikas.com/ikas-marketing?hsLang=en#email-sms)
    - [Automation](https://support.ikas.com/ikas-marketing?hsLang=en#automation)
    - [Customer Segments](https://support.ikas.com/ikas-marketing?hsLang=en#customer-segments)
    - [Popup](https://support.ikas.com/ikas-marketing?hsLang=en#popup)
    - [Affiliate Reports](https://support.ikas.com/ikas-marketing?hsLang=en#affiliate-reports)
    - [Settings](https://support.ikas.com/ikas-marketing?hsLang=en#settings)
- [ikas Mobile App](https://support.ikas.com/ikas-mobile-app?hsLang=en)
- [ikas.dev](https://support.ikas.com/ikas-dev?hsLang=en)
- [ikas Transparency](https://support.ikas.com/ikas-transparency?hsLang=en#main-content)
  
  
  
  
  
    - [GDPR & Data Protection](https://support.ikas.com/ikas-transparency?hsLang=en#gdpr-data-protection)
    - [Security & Login](https://support.ikas.com/ikas-transparency?hsLang=en#security-login)
    - [Software Development at ikas](https://support.ikas.com/ikas-transparency?hsLang=en#software-development-at-ikas)
    - [Technology & Infrastructure](https://support.ikas.com/ikas-transparency?hsLang=en#technology-infrastructure)
    - [Business Continuity & Disaster Recovery](https://support.ikas.com/ikas-transparency?hsLang=en#business-continuity-disaster-recovery)
    - [Security Tests & Audits](https://support.ikas.com/ikas-transparency?hsLang=en#security-tests-audits)
    - [Archiving & Standards](https://support.ikas.com/ikas-transparency?hsLang=en#archiving-standards)
    - [Payment Policies & Terms of Use](https://support.ikas.com/ikas-transparency?hsLang=en#payment-policies-terms-of-use)

[![ikas](https://support.ikas.com/hs-fs/hubfs/favicon-green.png?width=24&height=24&name=favicon-green.png "ikas")](https://ikas.com/)

ikas.com Support Center

Copyright © 2025, ikas Teknoloji A.Ş.