How to Create a “Buy X, Get Y” Campaign

To create a "Buy X, Get Y" campaign that will automatically be applied at checkout, follow these steps:

1. Log in to the ikas Dashboard:

   Sign in to your ikas Dashboard.

2. Navigate to Campaigns:

   In the left menu, click on Discounts > Campaigns.

3. Add Campaign:

   Click the Add Campaign button. A window will open where you can choose between the following options:

   • Automatic Discount: The discount is automatically applied at checkout once the set conditions are met (e.g., minimum order value, product selection). Customers do not need to do anything to receive the discount.
   • Discount Code: Customers must enter a special discount code at checkout to receive the discount. This code can be provided manually or in promotions. Learn more here.

4. Select Automatic Discount:

   Choose Automatic Discount.

5. Create Campaign:

   A detail page will open where you can fill out all the relevant fields.

   • Title: Give a meaningful name to your discount campaign.

6. Choose Discount Type:

   Select the Buy X, Get Y type from the available options.

7. Define Customer Purchases:

   Set the conditions under which customers will be eligible for the discount:

   • Minimum Quantity: Set how many units of a product a customer needs to purchase.
     • Quantity: Specify the exact number of items to be purchased.
     • Maximum Purchase Quantity: Optionally set an upper limit for the purchase quantity.
   • Minimum Purchase Amount: Set a minimum cart value for the campaign.
     • Purchase Amount: Define the minimum amount the cart must contain.
     • Maximum Purchase Amount: Optionally set an upper limit for the purchase value.
     • Limit per Order: Define how many times a customer can benefit from this offer per order.
   • Eligible Products: Choose which specific products, categories, brands, or items with specific tags the discount applies to.

8. What the Customer Will Receive:

   Define what customers will receive when they meet the requirements:

   • Quantity: Specify the amount of the received product.
   • Eligible Products: Choose which specific products, categories, brands, or items with certain tags will be discounted or free.

9. Define Discount Ratio:

   Set how the discount will be applied to the received product:

   • Discount Type: Choose between Percentage, Sale Price, or Fixed Amount.
   • Discount Amount: Enter the desired discount amount.
   • Free: Use the Toggle to automatically set the product to 100% off.
   • Automatic Product Addition: Activate this option to automatically add eligible products to the cart.

10. Set Additional Options:

    You can configure the following additional options:

    • Combine with Other Campaigns: Decide whether the discount can be combined with other discount campaigns.
    • Set Total Usage Limit: Set how many times the discount can be used in total.
    • Set Limit per User: Limit the number of times a customer can use the discount.
    • Set Limit per Order: Define how often the discount can be applied per order.

11. Set Valid Customers:

    Define which customers or groups the campaign applies to. You can choose between all customers, a specific customer group/segment, or individual customers.

    • Optionally, you can enable the Only for Registered Customers option.

12. Define Sales Channels:

    Specify in which sales channels and for which currencies the discount campaign is valid.

13. Set Campaign Period:

    If the discount is only valid for a limited period, check the box for start and end dates and select the desired dates.

14. Save:

    Click Save to activate your discount campaign.