With ikas, you can run your online store not only locally but also internationally. Whether you're expanding into neighboring countries or aiming to sell worldwide – the right settings will lay the foundation for your success abroad.
To ensure your store is set up perfectly for different countries and languages, we’ve put together a step-by-step guide. Follow this list to make sure all essential settings are in place for your international success.
🌍 Overview of the Go-International Steps:
- Add Languages
- Edit Translations
- Configure Tax Settings
- Add Policies
- Define Currency and Number Formats
- Set Up Price Lists
- Manage Localization Settings
- Set Up Stock Locations
- Define Shipping Options
- Manage Payment Methods
- Translate Email Notifications
- Customize Shop Design
- Optimize SEO Settings
- Define Accounting Settings
- Configure Automations
- Create Marketing Campaigns
Add Languages
To allow your customers to use your store in their native language, start by adding the desired languages.
Edit Translations
Translate all text modules, products, and store texts into the respective languages.
Configure Tax Settings
Set country-specific tax rates and rules for different countries.
Important: Tax settings must be configured before you receive any orders. Changes afterward are not possible.
Add Policies
Create country-specific Terms & Conditions, cancellation policies, privacy policies, and any other required legal texts.
Define Currency and Number Formats
Decide how prices and currencies should be displayed in the respective countries.
Set Up Price Lists
Create individual price lists for different countries or currencies, giving you full control over your pricing strategy in each region.
- What Are Price Lists?
- How to Create a Manual Price List
- How to Create a Price List Based on Exchange Rates
- How to Create a Dynamic Price List
Manage Localization Settings
Localization is essential for international sales. You can define different currencies, languages, domains, and designs for each country or region. You can also decide how prices and rounding are handled and which price list should be applied.
Set Up Stock Locations
Add new stock locations as needed to efficiently manage your international orders and activate them for the respective sales channels.
Define Shipping Options
Set up shipping zones, delivery countries, shipping costs, and shipping methods for each target market.
Manage Payment Methods
Ensure that your customers in each country have access to suitable payment methods.
Translate Email Notifications
Edit the automated email notifications for each language.
Note: Pre-built templates are only available for German, English, French, Dutch, and Turkish. For other languages, content is displayed in English by default and can be manually adjusted.
Customize Shop Design
Optimize the design and layout of your store for international markets to provide a localized look & feel.
Optimize SEO Settings
Improve titles, meta descriptions, and URLs for all languages and regions to boost your search engine visibility.
Define Accounting Settings
Adjust your accounting settings to meet the country-specific requirements for international sales. These settings apply to the accounting apps you use and must be configured accordingly.
Configure Automations
Adjust your automations for each region and language — especially for transaction emails like cart abandonment reminders.
Create Marketing Campaigns
Launch country-specific marketing campaigns tailored to your international target audiences. This includes translated email campaigns, pop-ups in different languages, as well as localized customer segments and automations to address your customers personally and effectively in their native language.
- ikas Marketing: Your All-in-One Tool for Successful Marketing and E-Commerce
- How to Create Email Campaigns
- How to Create Automations
- How to Create Customer Segments
- How to Create Pop-Ups
🌍 Once you’ve completed all the steps from this list, your store will be ready for the international market — offering your customers a localized shopping experience while fulfilling all legal and operational requirements.
For any assistance or if you have further questions, please let us know. You can contact us by phone at +49 7361 3893012 or email us at support@ikas.de.