--- title: What is Google Tag Manager and how is it connected to ikas? description: Learn how to integrate Google Tag Manager (GTM) with your ikas eCommerce store to simplify tracking and analytics. With GTM, you can manage all tracking codes, marketing pixels, and analytics scripts in one place—without editing your website code. This step-by-step guide shows you how to create your GTM account, set up your container, copy the container ID, and connect it to ikas. Once integrated, you can easily add or update tags for Google Analytics, Google Ads, Facebook Pixel, and more, keeping your online store flexible, organized, and ready for future marketing campaigns. Perfect for merchants who want powerful tracking without technical complexity. --- [Skip to content](https://support.ikas.com/what-is-google-tag-manager-and-how-is-it-connected-to-ikas#main-content) - [English](https://support.ikas.com/what-is-google-tag-manager-and-how-is-it-connected-to-ikas) - [Deutsch](https://support.ikas.com/de/was-ist-der-google-tag-manager-und-wie-wird-er-mit-ikas-verbunden) English Show submenu for translations [![ikas](https://support.ikas.com/hs-fs/hubfs/G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg?width=150&height=70&name=G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg)](https://ikas.com/) Open main navigation Close main navigation - - [English](https://support.ikas.com/what-is-google-tag-manager-and-how-is-it-connected-to-ikas) - [Deutsch](https://support.ikas.com/de/was-ist-der-google-tag-manager-und-wie-wird-er-mit-ikas-verbunden) English Show submenu for translations - [Go to ikas.com](https://ikas.com/) [Go to ikas.com](https://ikas.com/) Support Center - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ikas.com/?hsLang=en) 2. [Sales Channel B2C](https://support.ikas.com/sales-channel-b2c?hsLang=en) 3. [Extensions](https://support.ikas.com/sales-channel-b2c?hsLang=en#extensions) # What is Google Tag Manager and how is it connected to ikas? ## Google Tag Manager (GTM) is a free tool by Google that allows you to manage website codes easily—without any programming required. Here’s how to integrate GTM with your ikas store. ### What is Google Tag Manager used for? Google Tag Manager lets you centrally manage all your tracking codes through a single interface—without needing access to your website’s source code. This allows you to flexibly add or change tools without making technical adjustments to your ikas store. Example: Want to use a new marketing tool? Simply add its code in GTM—no coding skills required. --- ### How to set up Google Tag Manager 1. Go to **Google Tag Manager**. 2. Create a new account.    → Enter your **brand name** as the account name.  → Enter your **domain** as the container name.  → Choose **Web** as the platform. ![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-02-01-png.png?width=670&height=226&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-02-01-png.png)![](https://support.ikas.com/hs-fs/hubfs/undefined-Aug-01-2025-12-04-07-3165-PM.png?width=2880&height=1258&name=undefined-Aug-01-2025-12-04-07-3165-PM.png) 3. Click **Create** and accept the terms of service.![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-04-43-png.png?width=2880&height=1550&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-04-43-png.png) 4. You can **close the installation instructions**—you don’t need them.![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-05-38-png.png?width=2880&height=1550&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-05-38-png.png) 5. **Copy the container ID**, which starts with **GTM-** (e.g., GTM-XXXXXXX).![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-06-22-png.png?width=2880&height=238&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-06-22-png.png) --- ### Add the container ID to ikas 1. Open your **ikas dashboard**. 2. Go to **Sales Channel > Extensions**. 3. Under **Web Analytics & Tracking Tools > Google Tag Manager**, click **Connect**, paste your container ID, and save. ![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-10-26-png.png?width=670&height=268&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-10-26-png.png)![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-11-23-png-1.png?width=2880&height=952&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-11-23-png-1.png)![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-13-55-png.png?width=2880&height=608&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-13-55-png.png) --- ### What happens next? Once the integration is complete, you can manage all your tags directly from Google Tag Manager—no further changes in ikas are required. This keeps your store flexible, clean, and future-proof.   --- If you want to learn more about using Google Tag Manager, check out the **Google Tag Manager Help Center**.     - [ikas Guides and Checklists](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#main-content) - [Your Perfect Start with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#your-perfect-start-with-ikas) - [Go Global with ikas](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#go-global-with-ikas) - [Take Your Store to the Next Level](https://support.ikas.com/ikas-guides-and-checklists?hsLang=en#take-your-store-to-the-next-level) - [ikas Admin Dashboard](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#main-content) - [Products](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#products) - [Transfers](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#transfers) - [Product Barcode Label](https://support.ikas.com/ikas-admin-dashboard?hsLang=en#product-barcode-label) - 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