--- title: What is Google Merchant Center and how is it connected to ikas? description: Learn how to connect your ikas store to Google Merchant Center to display your products on Google Shopping and boost eCommerce visibility. This step-by-step guide explains how to copy your ikas product feed, upload it to Merchant Center, and keep your product data automatically updated. With this integration, your products can appear in Google Shopping and Google Ads campaigns, helping you attract more customers, increase traffic, and drive sales—all without manual updates. Perfect for online store owners who want to maximize reach and streamline product listings on Google. --- [Skip to content](https://support.ikas.com/what-is-google-merchant-center-and-how-is-it-connected-to-ikas#main-content) - [English](https://support.ikas.com/what-is-google-merchant-center-and-how-is-it-connected-to-ikas) - [Deutsch](https://support.ikas.com/de/was-ist-das-google-merchant-center-und-wie-wird-es-mit-ikas-verbunden) English Show submenu for translations [![ikas](https://support.ikas.com/hs-fs/hubfs/G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg?width=150&height=70&name=G%C3%B6r%C3%BCnt%C3%BC%2019.03.2025%2018.54.jpeg)](https://ikas.com/) Open main navigation Close main navigation - - [English](https://support.ikas.com/what-is-google-merchant-center-and-how-is-it-connected-to-ikas) - [Deutsch](https://support.ikas.com/de/was-ist-das-google-merchant-center-und-wie-wird-es-mit-ikas-verbunden) English Show submenu for translations - [Go to ikas.com](https://ikas.com/) [Go to ikas.com](https://ikas.com/) Support Center - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ikas.com/?hsLang=en) 2. [Sales Channel B2C](https://support.ikas.com/sales-channel-b2c?hsLang=en) 3. [Extensions](https://support.ikas.com/sales-channel-b2c?hsLang=en#extensions) # What is Google Merchant Center and how is it connected to ikas? ## Google Merchant Center is Google’s platform where you upload your product data to use it in Google Shopping and Google Ads. With ikas, you can easily connect your products to Merchant Center. ### What is Google Merchant Center used for? The Merchant Center allows you to make your products visible on Google Shopping and create Shopping campaigns. Example: Your products appear directly on Google Shopping, making it easier for customers to find and purchase them. --- ### How to set up Google Merchant Center #### Preparation in the ikas Dashboard 1. Open your **ikas dashboard**. 2. Navigate to **Sales Channel > Extensions**. 3. Copy the link from the **Google Merchant Center catalog connection** section.![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2015-10-26-png.png?width=670&height=268&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2015-10-26-png.png)![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2016-30-43-png.png?width=2880&height=568&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2016-30-43-png.png) #### Setup in Google Merchant Center 1. Sign in to your [Google Merchant Center](https://www.google.com/retail/) account. 2. Click the **gear icon** in the top right and select **Data Sources**.![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2016-26-35-png.png?width=670&height=40&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2016-26-35-png.png) 3. Click **Add Product Source**.![](https://support.ikas.com/hs-fs/hubfs/undefined-Aug-01-2025-01-28-17-9844-PM.png?width=670&height=135&name=undefined-Aug-01-2025-01-28-17-9844-PM.png) 4. Choose **Add Products from a File**. 5. Paste the previously copied **ikas catalog link** into the **File URL** field. 6. Select the **country** and **language**, then click **Continue**.![](https://support.ikas.com/hs-fs/hubfs/Bildschirm%C2%ADfoto%202025-08-01%20um%2016-28-57-png.png?width=670&height=362&name=Bildschirm%C2%ADfoto%202025-08-01%20um%2016-28-57-png.png) 7. 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